The Partner Operating Model

A Guide to Predictable Ecosystem Revenue

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"The success of Atlassian’s partner ecosystem hinges on meticulous planning and the right foundational elements. This book offers a wealth of knowledge, inspiring you to build and sustain successful partnerships.“
jenny lindsey
Jenny Lindsey
Global Partner Development Leader at Atlassian
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"The transition to an as-a-service (XaaS) business model presents a massive challenge for companies looking to adapt their partner operating model. 'The Partner Operating Model' serves as an essential source, offering invaluable insights and strategies to navigate this transformative journey effectively."
claudio soland
Claudio Soland
SVP Global Go-to-Market and Services at Alcatel-Lucent Enterprise
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"With the 'The Partner Operating Model' you will stay ahead in an ever-evolving distribution landscape. This book equips you with practical strategies to navigate the complexities of partnership dynamics."
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Filippo Cinelli
Global Head of Client and Broker relationship management at Generali Global Corporate & Commercial.
NN nederlanden
'"The imperative for any insurance company is clear: transformative approaches to partner collaboration are not just advantageous—they're essential for survival. 'The Partner Operating Model' delivers invaluable insights into revolutionizing collaboration and driving innovation in this dynamic landscape."
harry van der Zwan
Harry van der Zwan
Chief Commercial Officer Brokers & Partnerships Nationale-Nederlanden

Lead the way: Share the Partner Operating Model book with your team and partners

Comprehensive Insights

Equip your team or partners with a deep understanding of the Partner Operating Model framework to enhance your partnership strategies and drive success.

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Expert Guidance

Learn from industry leaders and experts, featuring proven techniques and practical advice that will inspire and guide your team.

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Real-World Applications

Benefit from case studies and real-world examples that demonstrate the effectiveness of the Partner Operating Model across various industries.

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Collaborative Success

By sharing this book with your partners and colleagues, you foster a unified approach to partner management, strengthening relationships and inspiring others to lead the way.

Benefit from case studies and real-world examples that demonstrate the effectiveness of the Partner Operating Model across various industries.

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Podcast The Partner Operating Model

Tune in to the Partner Operating Model Podcast

Dive into the world of partner management and joint-value propositions with our exclusive podcast. As a subscriber, you will benefit from:

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Expert Interviews

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Deep Dives

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Exclusive Content

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Community Engagement

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The Partner Operating Model Newsletter

Discover insights, strategies, and exclusive content designed to elevate your partnership initiatives.

Experience the Future of Partner Operations with a Qollabi Demo

Transform your partnership strategies and take your operations to the next level by experiencing an exclusive Qollabi demo. Here’s why you should schedule your demo today:

Interactive Experience

Engage with Qollabi’s state-of-the-art tools in a hands-on demonstration, designed to revolutionize your partner management processes.

Actionable Insights

Gain practical strategies and insights to optimize your partner operating model.

Expert Guidance

Receive personalized advice from Qollabi’s expert team, addressing your unique needs and challenges.

Innovative Solutions

Discover innovative solutions that improve efficiency and effectiveness in your partnership operations.

Stay Ahead

Keep up with the latest trends and technologies in partner management, ensuring you remain at the forefront of the industry.

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Join Qollabi’s Exclusive Beta Community

Be at the Forefront of Partner Operations Innovation with Qollabi’s Beta Community Experience the cutting edge of partner management by joining Qollabi’s exclusive beta community. As a member, you will enjoy:

Interactive Demos

Receive special invitations to live Qollabi demos, where you can explore our latest tools and features designed to revolutionize your partner operations.

Community Engagement

Connect with a vibrant community of beta users. Share your experiences, insights, and feedback to help shape the future of our platform and enhance your partnership strategies.

Direct Influence

Provide input directly to Qollabi’s product team and influence the features and improvements that matter most to you.

Early Access

Gain early access to new features and updates, giving you a competitive edge in optimizing your partner operations.

Exclusive Content

Access unique resources, tutorials, and guides to maximize your use of Qollabi’s innovative solutions.

Frie Pétré

Frie Pétré is the founder of Qollabi, a Partner Collaboration and Forecasting Platform.

Drawing on two decades of experience with corporate giants and multiple entrepreneurial ventures, Pétré provides in this book a practical guide toward predictable ecosystem revenue.

Through practical, real-world examples and actionable strategies, he demystifies indirect sales, making it applicable to different industries.